DVR was the best thing that ever happened to parents. There is no way I'd ever be able to watch anything with one kid, let alone three!
here are some stats I found on the net.
According to a joint study released
by the Association of National Advertisers and Forrester Research,
nearly
70% of advertisers said they believe digital video recorders (DVRs) and
video-on-demand (VOD) will reduce or destroy the effectiveness of
traditional
30-second commercials.
Also, 78% of advertisers said
television advertising
has become less effective over the past few years.
The study found that when
DVR usage reaches 30 million households in the
U.S., expected within three
years, almost 60% of advertisers say they will
spend less on conventional TV
advertising; of those, 24% will cut their TV
budgets by at least
25%.
Regarding how budgets will be reallocated, 80%
of advertisers said they
will spend more on Web advertising, and 68% will
use search engine marketing, the survey found.